Work
UX writing + content design + audio scripts
Creating L’Oréal’s first coaching programme, Spotscan+ Coach, to help Gen Z establish a solid skincare routine and feel more confident in their skin.
X writing + content design + copywriting
Making sure Dublin Airport’s new website helps customers have a stress-free, enjoyable journey with clear, friendly copy and content design.
Content strategy + content design + UX writing + copywriting
Developing a content and messaging strategy — and the emails — to build long-term engagement throughout the customer journey.
Film script + copywriting + case study
Writing the script for Gut ambition: creating Sproutiful, a making-of film by Ustwo.
UX writing + copywriting + tone of voice
Creating the right voice and writing the copy for Virgin Voyage’s travel partner website, and delivering UX copy across multiple user journeys on the Virgin Voyages app.
UX writing + content design + copywriting
Using content design to solve the problems of user drop-off, retention, and cognitive overload in a pension transfer journey.
UX writing + style guide + tone of voice
Developing a voice and style guide for Web3 challenger Console, plus a full sweep of the platform’s UX copy.
UX writing + copywriting + style guide
Creating the UX and marketing copy — and the voice — for new payments-abroad brand, Equals Money.
UX writing + copywriting + style guide
Writing a design system for iShares to make creating digital experiences simple, consistent, and accessible.
Copywriting + storytelling
Writing the narrative for Pret’s Good Stuff book, in-store displays, and packaging.