CONSOLE

UX writing, style guide, tone of voice

Digital

Agency: MetaLab

THE BRIEF

Console is crypto-native chat — a Web3 alternative to Discord. An open-source platform for Bitcoin and Ethereum communities to organise, collaborate, and build.

Prior to launch, Console wanted a tone of voice and style guide to help them formulate a brand voice in a space that sits outside of the traditional branding scene.

There was also the platform copy to work through with the design team, which meant getting to grips with some pretty complex concepts — like creating a multi-sig wallet to govern ownership by a verified community.

THE WORK

  • Tone of voice and style guide, including accessibility recommendations

  • UX copy review and edits, developing and implementing style and language conventions

Previous

Virgin Voyages
Next

Equals Money