Sproutiful

Film script + copywriting + case study

Writing the script for Gut ambition: creating Sproutiful, a making-of film by Ustwo.

Sproutiful is an AI-powered gut health companion created by Ustwo to tackle two of the biggest challenges in digital health: adherence and motivation.

To share how they created this proof-of-concept — in 8 weeks! — I worked with the Ustwo team to develop and write the script for a making-of film.

To support the Sproutiful project, I also wrote the case study and some promotional materials to support the launch during London Design Week.

The work

Deliverables:

• Create and write the script for the 2.5-minute film, Gut ambition: creating Sproutiful.

• Develop interview questions and prompts for the interviewees.

• Write the copy for London Design Week flyers inviting people to the Sproutiful launch demo.

• Write the Sproutiful case study.