Hi, I'm Laura.

A freelance copywriter and UX writer.

AKA a user experience writer or content designer.

Great UX writing helps people do what they need to do when they use your digital product — whether that’s an app, a website, or the design system behind it.

It’s putting service before sales. (And guiding people to those sales if that's your thing.) Designing precise conversations. Streamlining communication and making your product more effective and pleasant to use.

UX writing helps you turn down the dial on customer complaints or queries and can make your product more accessible.

Yes, the power of small words is mighty. But UX writing is about more than that. It’s problem solving and helping your users achieve their goals. Prototyping user journeys, researching, testing, and listening to what your users say (and the language they use to say it) all plays a vital role.

And I have the experience of collaborating with international teams to approach this in the best possible way. Using design tools. And always learning.

Writing professionally since 2011, I'm also an experienced copywriter. Emails, style guides, websites — that sort of thing. I’ve helped brands like Pret tell their story and Virgin Voyages find their First Mates voice.

You can contact me here, or come and say hello on LinkedIn.