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PREMIER INN

Direct Mail, Editorial, On-Site Comms, Scripts

Digital, Print

THE BRIEF:

Premier Inn, the UK's no.1 hotel brand, have an incredible in-house creative team. They love what they do, and really care about their customers. And they're a pretty fantastic client.

I've helped Premier Inn on a variety of campaigns and briefs. From crafting sales emails that each bring in an average of £200k-£500k and developing the script for the promo of their social responsibility project, I've also worked on articles for brand partner Stylist, hotel POS/static signage, and case studies for their own portfolio. 

THE WORK:

Emails: Campaign and Sales

The best adventures are made in Britain

Check out our excellent reviews, then check in

Script:

For the launch of their partnership with Project Art Works, which brought local artwork to hotel spaces, Premier Inn created a short film. 

Local Art Stories: Premier Inn & Project Art Works

Editorial: Stylist X Premier Inn

Premier Inn partnered with Stylist magazine to create a series of print and digital features to coincide with the 'Big Day Ready' campaign. I worked on three digital articles with the Stylist team, with a focus on creating engaging headlines, on-brand copy and eye-catching web banners.

4 ways to take the stress out of wedding season

5 ways to make your wedding look last all day 

The dos and dont's of wedding guest etiquette

Case Studies:

Big Day Ready

London Heathrow T4 Experience