PREMIER INN
Direct mail, editorial, on-site comms, scripts
Digital, print
THE BRIEF:
Premier Inn, the UK's no.1 hotel brand, have an incredible in-house creative team. They love what they do, and really care about their customers. And they're a pretty fantastic client.
I've helped Premier Inn on a variety of campaigns and briefs. From crafting sales emails that each bring in an average of £200k-£500k and developing the script for the promo of their social responsibility project, I've also worked on articles for brand partner Stylist, hotel POS/static signage, and case studies for their own portfolio.
THE WORK:
Emails: campaign and sales
The best adventures are made in Britain
Check out our excellent reviews, then check in
Script:
For the launch of their partnership with Project Art Works, which brought local artwork to hotel spaces, Premier Inn created a short film.
Local Art Stories: Premier Inn & Project Art Works
Editorial: Stylist X Premier Inn
Premier Inn partnered with Stylist magazine to create a series of print and digital features to coincide with the 'Big Day Ready' campaign. I worked on three digital articles with the Stylist team, with a focus on creating engaging headlines, on-brand copy and eye-catching web banners.
4 ways to take the stress out of wedding season
5 ways to make your wedding look last all day
The dos and dont's of wedding guest etiquette
Case studies: